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White Label Home Collective is a result of Roderic’s relentless desire to challenge the status quo of the classic brokerage paradigm by bridging the gap between agent competition and co-operation, and perfectly harness the art of “Co-opetition.” Working within the spirit of collective innovation and collaboration, White Label Home Collective’s clientele are ensured unparalleled creativity in design, marketing strategy, analytics, technology and first-class sales results.

With a dynamic background in 5-star hospitality and luxury developments, Roderic brings unrivaled customer-service and luxury planning to White Label and their clientele. His willingness to anticipate the client’s needs and exceed their expectations has fostered his extraordinary ability of creating lasting symbiotic relationships with his many discerning clients and business associates. He possesses an unmistakable combination of energy and enthusiasm coupled with a relentless need for perfection, all of which has propelled him to the top ranks of the San Diego real estate market.

He has continually achieved outstanding sales figures in the luxury residential markets, effortlessly breaking well into eight-figure sales volume. His impressive track record has not only allowed him the opportunity to cultivate exclusive contacts and clients, but also propelled him to become one of the most sought after agents under the age of 40. Additionally, Roderic’s keen ability to acquire and underwrite property within the proprietary framework of institutional investors has also earned him the esteemed position as External Agent for two of the nation’s largest hedge funds.

Born and raised in North San Diego County, Roderic’s vision of the local landscape encapsulates so much more than the diverse communities and scenic ocean vistas. Roderic thinks global and acts global. Utilizing top-level resources with the mindset that anything is possible in the modern real estate marketplace, Roderic positions both himself and his clientele to excel within this competitive market. Above all else, he aims to go above and beyond the predictable and provide his clients uncompromisingly world-class service on a local level.

A San Diegan at heart, Roderic perfectly balances the Southern California lifestyle by staying true to his family roots and enjoying much time in the ocean and on the golf course. His love for art and world travel helps provide him with dynamic perspectives on luxury lifestyles and inspired living.