White Label Home Collective is a result of Roderic’s relentless desire to challenge the status quo of
the classic brokerage paradigm by bridging the gap between agent competition and co-operation, and
perfectly harness the art of “Co-opetition.” Working within the spirit of collective innovation and
collaboration, White Label Home Collective’s clientele are ensured unparalleled creativity in design,
marketing strategy, analytics, technology and first-class sales results.
With a dynamic background in 5-star hospitality and luxury developments, Roderic brings unrivaled
customer-service and luxury planning to White Label and their clientele. His willingness to anticipate
the client’s needs and exceed their expectations has fostered his extraordinary ability of creating
lasting symbiotic relationships with his many discerning clients and business associates. He possesses
an unmistakable combination of energy and enthusiasm coupled with a relentless need for perfection, all
of which has propelled him to the top ranks of the San Diego real estate market.
continually achieved outstanding sales figures in the luxury residential markets, effortlessly breaking
well into eight-figure sales volume. His impressive track record has not only allowed him the
opportunity to cultivate exclusive contacts and clients, but also propelled him to become one of the
most sought after agents under the age of 40. Additionally, Roderic’s keen ability to acquire and
underwrite property within the proprietary framework of institutional investors has also earned him the
esteemed position as External Agent for two of the nation’s largest hedge funds.
Born and raised in North San Diego County, Roderic’s vision of the local landscape encapsulates so much
more than the diverse communities and scenic ocean vistas. Roderic thinks global and acts global.
Utilizing top-level resources with the mindset that anything is possible in the modern real estate
marketplace, Roderic positions both himself and his clientele to excel within this competitive market.
Above all else, he aims to go above and beyond the predictable and provide his clients uncompromisingly
world-class service on a local level.
A San Diegan at heart, Roderic perfectly balances the Southern California lifestyle by staying true to
his family roots and enjoying much time in the ocean and on the golf course. His love for art and world
travel helps provide him with dynamic perspectives on luxury lifestyles and inspired living.